Ashley V

Creative Strategist

Apr 2025 - Present • 1 yr 1 mo

Brand Analysis, Market Research, Concept Ideation, Scriptwriting, Creative Performance Review, Data Analysis for multiple 6+ figure DTC brands. Create and execute high-impact social media ad strategies that blend creative storytelling with data, crafting engaging, high-converting ads for DTC brands. Analyze performance data and monitor ad KPIs to provide actionable insights, optimizing campaigns to increase engagement, conversation rates and ROAS.

UGC Creator

Oct 2023 - Present • 2 yrs 7 mos

Content Creation & Optimization - Develop high-quality video ad creatives focusing on storytelling and authenticity, optimizing for platform-specific best practices to drive engagement and improve performance. I took a new client’s performance from 2.45% CTR, 0.71% CVR and 3.31 ROAS, to 7.21% CTR, 1.8% CVR and 6.85 ROAS. Campaign Planning & Execution - Conceptualize, plan and implement multi-channel campaigns (organic and paid media) to drive engagement, conversions and brand growth. Market Research - Analyze industry trends, audience behaviors and competitor strategies to inform and refine campaign strategies. A/B Testing - Conduct A/B tests on ad creatives and copy to identify best performing elements and adjust campaigns accordingly based on performance data. Client Collaboration Management - Work closely with brands to understand their goals, brand identity, core values and expectations, adapting strategies to meet their evolving needs. Brand Growth & Scaling - Help brands scale by crafting content that nurtures loyalty, attracts new customers and drives sustained growth. Notable Clients: Amazon, Uber Eats, NatureMade, TWOPAGES, Reynolds, Loop earplugs, Open Farm, L’Oréal Paris, Whisker, Beard Club, Flux, IQBAR, and Rugs.com