Asma Noor

Custimizes Dresses Selling

Daraz

Mar 2024 - Present • 2 yrs 8 mos

As a Fashion Designer on Daraz since April 2023, I design and manage a complete kids' eastern dress brand, from the first sketch to the finished, ready-to-wear dress. My work covers original eastern designs for festive, wedding, and everyday occasions, including ghararas, lehengas, frocks, shararas, and party dresses for kids. Every design is created as a 100% original concept — no copied or copyrighted work from other designers. I develop each collection around the customer and the occasion, choosing fabrics, colours, embroidery, and embellishments that are beautiful, comfortable, and wearable for children. Alongside design, I handle the full product journey on Daraz: preparing complete product catalogs with clear sizes, fabrics, and details; styling and presenting each dress so customers can see exactly what they are buying; and managing custom orders, including size and design customisation for individual customers. I work closely with stitching and finishing, checking every piece for neat stitching, comfortable fit, and durable quality before it reaches the customer. With 15 years of experience in dress stitching, designing, and customisation, I bring both creative ideas and practical, manufacturer-ready thinking to every collection. My focus is on fresh, trending eastern ideas that still feel timeless — dresses that families love for Eid, weddings, parties, and celebrations, and that brands can confidently add to their own collections. This Daraz experience strengthened my skills in design, catalog presentation, customer understanding, and quality control, and it continues to shape how I design eastern dresses, catalogs, and tech packs for clothing brands and boutiques today.