Ashok P

Digital Marketing Manager

Demand Fill • Tiempo completo

Jan 2010 - Jan 2024 • 14 yrs

Experienced Digital Marketing and Digital Analytics professional with 14+ years of expertise in performance marketing, web analytics, Adobe Experience Cloud, marketing technology, and team leadership. Proven track record of driving data-driven marketing strategies, leading global analytics implementations, optimizing customer journeys, and managing cross-functional teams to deliver measurable business growth. Key Achievements (Resume) Led global Digital Analytics and Adobe Experience Cloud implementations across multiple enterprise programs. Managed and mentored cross-functional teams of analysts, developers, and marketing professionals. Delivered end-to-end Adobe Analytics, AEP, CJA, Adobe Target, and Web SDK implementations. Built data-driven measurement frameworks, dashboards, and executive reporting for business stakeholders. Improved marketing ROI through advanced attribution, experimentation, audience segmentation, and conversion optimization. Spearheaded migration projects including Adobe Web SDK, GA4, and server-side tracking implementations. Collaborated with product, engineering, and business teams to define analytics roadmaps and governance. Standardized tracking architecture, ensuring high data quality and regulatory compliance. Optimized digital marketing campaigns using analytics insights, improving acquisition and customer engagement. Successfully managed stakeholder communication, project delivery, resource planning, and technical leadership across global teams. Career Highlights Digital Marketing Performance Marketing (Google Ads, Meta, LinkedIn) SEO & SEM Strategy Marketing Automation Lead Generation Campaign Optimization Conversion Rate Optimization (CRO) Digital Analytics Adobe Analytics Customer Journey Analytics (CJA) Adobe Experience Platform (AEP) Adobe Target Adobe Launch Adobe Web SDK GA4 & GTM Experimentation & A/B Testing Leadership 14+ years of industry experience Technical Team Leadership People Management & Mentoring Stakeholder