
Arooj Imran
Data Analytics and Workflow Automation Expert
Habilidades

Revisa mis servicios

Experiencia laboral
Assistant Manager – Business Analytics
Production • Tiempo completo
Mar 2026 - Present • 4 mos
Optimized sugarcane procurement boundaries across five mills by standardizing procurement circles, eliminating area overlaps, and enabling the company's first GIS-based e-survey for accurate crop estimation and procurement planning. Developed a low-cost, high-crushing procurement allocation model using historical procurement data, defining exclusive mill territories and identifying potential annual cost savings of PKR 1.7 billion. Analyzed large-scale procurement and operational datasets to identify trends, anomalies, and performance drivers, enabling data-driven decision-making and process optimization. Developed executive reports and interactive dashboards, transforming complex operational data into actionable insights that supported business reviews, performance monitoring, and strategic decision-making.
Business Analyst – Sales & Distribution
Services • Tiempo completo
Nov 2023 - Feb 2026 • 2 yrs 3 mos
Automated daily sales reporting using Power BI and integrated SQL-based pipelines, enabling real-time comparative analysis of primary vs. secondary sales and improving decision-making speed across regions. Implemented a sales tracking software to monitor market visits, increasing field efficiency by 20% and contributing to a 6% growth in secondary sales in Q1. Conducted market intelligence and competitor pricing analysis, generating data-backed insights that supported proactive pricing and optimized competitive positioning. Developed inventory analytics dashboards to track SKU-wise stock levels, sell-through rates, aging inventory, and replenishment needs, reducing stockouts and excess inventory by improving visibility.
Business Development Analyst
Mogul Clients • Tiempo completo
Feb 2023 - Nov 2023 • 9 mos
Utilized Instagram analytics and audience insights to optimize targeting strategies, increasing qualified leads by 30% and improving campaign response rates by 25%. Built a centralized client database using Excel and Power BI, enabling structured segmentation and strategic follow-ups that improved lead-to-client conversion by 15%. Designed Tableau and Excel dashboards to track campaign performance, ROI, and weekly growth metrics.