Arjumand Yaar

SEO & AI Search Optimization Specialist

Oct 2025 - Present • 7 mos

Perform keyword research, on-page SEO audits, and content optimization for improved organic search visibility. Optimize websites for modern search behavior including GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and VEO (Voice Engine Optimization). Develop search-intent focused content structures and schema optimization strategies for AI-driven search platforms. Improve website structure, metadata, and internal linking to enhance ranking potential and user experience. Analyze search trends and performance metrics to support long-term visibility growth.

Online Reputation Management Specialist

Sep 2025 - Present • 8 mos

Manage and improve digital brand reputation through strategic search visibility optimization and content positioning. Conduct branded search audits, reputation monitoring, and sentiment analysis across online platforms. Develop SEO-optimized websites, social profiles, and authority content to strengthen positive online presence. Implement ethical white-hat ORM strategies to improve branded search results and reduce negative visibility impact.

Social Listening Analyst

Oct 2024 - Present • 1 yr 7 mos

Monitor online conversations, brand mentions, and audience sentiment across social media and web platforms. Analyze customer feedback, trending discussions, and competitor activity to deliver actionable business insights. Create sentiment analysis and brand intelligence reports for marketing and reputation management strategies. Track keyword performance, engagement trends, and emerging risks to support data-driven decision making. Deliver customized monitoring dashboards and reporting solutions for brands and businesses.