Arjun Vaghela

Sr. Digital Marketing Executive

Shaken Hike • Tiempo completo

Feb 2026 - Present • 7 mos

• Increased Google AI Overview visibility by 48% (AI citations, within 2 months) across high-intent keywords using Technical SEO, Entity SEO, structured data, and Generative Engine Optimization (GEO). • Lead SEO strategy for 14+ projects across US, UK, Qatar & India - IT & cybersecurity, e-commerce, construction, and services verticals. • Drive organic revenue for 2 US e-commerce stores through product page optimization, site architecture, and Schema Markup. • Boost brand visibility in ChatGPT, Perplexity & Gemini via Answer Engine Optimization (AEO) and E-E-A-T content strategy. • Execute Google Ads & Meta Ads for cross-border e-commerce (UK client) - improved ROAS and reduced CPL via retargeting. • Implement GA4/GTM conversion tracking; run Mailchimp email automation and social media growth across multiple projects.

SEO Executive

Actowiz Solutions • Tiempo completo

Feb 2025 - Feb 2026 • 1 yr

Joined as SEO Executive and was promoted to SEO Team Lead based on performance and leadership impact. Managed end-to-end SEO operations along with Email Marketing and Social Media Management - focused on lead generation and conversion-driven organic growth. SEO Operations (Primary Focus) - Executed end-to-end SEO - keyword research, competitor analysis, on-page, off-page, and technical SEO - to improve organic rankings and website traffic - Conducted technical SEO audits, fixed crawl/index issues, and optimized site architecture - Built and executed link-building strategies - outreach, digital PR, citation growth - Generated qualified B2B leads through search and content strategies - Optimized content for E-E-A-T signals and emerging AI search visibility Team Leadership - Led a small SEO team - coordinated with content writers, designers, and developers for timely campaign execution - Mentored team members on SEO best practices, on-page optimization, and conversion-focused content - Focused on measurable growth, conversion optimization, and ROI Email Marketing - Managed email marketing campaigns including audience segmentation, campaign setup, content creation, automation, and performance tracking to drive conversions Social Media Management - Handled content planning, posting strategy, engagement campaigns, and brand positioning to increase visibility and traffic across Instagram, Facebook, and LinkedIn Recognition - Employee of the Month - May 2025 Tools: SEMrush, Ahrefs, Google Search Console, GA4, GTM, Screaming Frog, ChatGPT, WordPress, Yoast, Mailchimp, Canva.

Digital Marketing Executive (SEO & PPC)

Fruxinfo Private Limited • Tiempo completo

Dec 2023 - Jan 2025 • 1 yr 1 mo

• Increased organic traffic by 40% across 3 classified websites through on-page SEO, technical fixes, and indexation optimization. • Managed SEO for 16 client projects - classifieds, gaming, manufacturing, IT, healthcare & e-commerce (US & India). • Accelerated app downloads for 5 gaming sites via high-intent keywords, social media, and influencer marketing. • Managed Meta Ads (6) & Google Ads (2) campaigns - improved ROI and lead volume with GA4/GTM tracking & retargeting. • Launched email automation (3 projects) and organic social strategy for 10+ projects across Instagram, Facebook & LinkedIn.