Md Noman

Paid Media Specialist | Meta & Google Ads | Conversion Tracking

PaidAdvertising • Freelance

Jan 2022 - Present • 4 yrs 7 mos

Managing end-to-end Paid Media strategies across Meta & Google Ads platforms, combining data-driven audience acquisition with advanced technical conversion tracking infrastructure (GA4, GTM, Meta Conversions API/CAPI). Key Professional Achievements & Case Studies: • Google Ads Scaling: Scaled E-commerce retail setups to over $1039K in tracked revenue, achieving a massive 22.98 ROAS from a $42.9K ad spend. • Meta & Instagram Ads: Directed a full-funnel scaling framework (TOF/MOF/BOF structure) for direct-to-consumer (DTC) brands, driving $1M+ in revenue with a 7.33x average ROAS. • Local Lead Generation: Built intent-based search structures delivering up to 27.52% conversion rates for service businesses. • Technical Tracking & Infrastructure: Handled robust server-side analytics, auditing, and deploying seamless conversion setups across 200+ websites to eliminate data loss and fix iOS attribution gaps. Core Responsibilities: • Developing cross-channel budget frameworks and advanced custom/lookalike audience targeting. • Restructuring underperforming Search & Performance Max campaigns to minimize acquisition costs. • Conducting detailed product feed audits to resolve Merchant Centre data restrictions. • Executing ongoing asset and copy velocity testing models to sustain high profitability.