
Ariful Islam
Google Ads PPC and Performance Max Expert
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Experiencia laboral
Google Ads Specialist (Freelance)
Cleaning • Freelance
Apr 2025 - Present • 1 yr 3 mos
I managed a Google Search Ads campaign for a German-based house cleaning company with the goal of generating high-quality phone call leads. During a 1-3 month campaign, I optimized keywords, bidding, ad copy, and conversion tracking to improve lead quality while reducing wasted ad spend. Campaign Summary ✓ Campaign Result : 1 Month ✓ Campaign Budget: €600 ✓ Impressions: 8,750+ ✓ Clicks: 465+ ✓ Phone Call Leads: 98+ ✓ CTR: 5.3% ✓ Average CPC: €1.29 ✓ Conversion Rate: 21% My Strategy ✓ Google Search Ads Setup ✓ Local Keyword Research ✓ Conversion Tracking (GA4 & GTM) ✓ Negative Keyword Optimization ✓ Call Extension & Assets ✓ Smart Bidding Strategy ✓ Weekly Campaign Optimization Results: ✓ Increased qualified phone call leads ✓ Improved local search visibility ✓ Reduced wasted ad spend ✓ Generated consistent, high-intent leads throughout the campaign