Archie Rory

Press Release Writer & Distribution Specialist

Fiverr • Freelance

Sep 2026 - Present • 1 mo

I specialize in writing compelling, AP-style press releases and helping businesses, startups, entrepreneurs, brands, and organizations share their news with confidence. Through my freelance work, I have worked with 50+ buyers, helping them develop professional announcements and successfully distribute their press releases according to their project requirements. My experience covers the complete press release process, from transforming client ideas into newsworthy stories to refining headlines, structuring content, improving readability, and preparing publication-ready copy. I focus on clear messaging, accurate information, professional formatting, and the journalistic standards associated with AP-style writing. Key Achievements & Responsibilities: Worked with 50+ buyers on press release writing and distribution projects. Wrote compelling, professionally structured press releases that align to each client's announcement, audience, and objectives. Applied AP-style writing principles to improve clarity, consistency, readability, and professional presentation. Successfully supported clients with press release distribution based on their selected services and campaign requirements. Helped clients communicate business milestones, product launches, company announcements, events, awards, and other important developments. Reviewed and refined press releases to strengthen headlines, improve flow, and present key information effectively. Prioritized clear communication, attention to detail, and dependable project delivery to create a smooth client experience. My goal is to help every client turn important news into a credible, engaging announcement that is professionally written and ready for its intended distribution channel.