Andre

ConvertKit Email Marketing Setup & Strategy

Feb 2026 - Mar 2026 • 1 mo

A Lagos-based digital marketing agency was onboarding new clients manually, without an email system; every client communication, onboarding document, and follow-up was handled individually via WhatsApp. Built a complete ConvertKit email marketing system from zero, replacing manual WhatsApp-based client communication with a professional, automated email infrastructure. What I Did: • Built a full ConvertKit account from scratch, including custom domain, tags, segments, forms, and sequences • Created a 6-part client onboarding sequence delivering contracts, welcome materials, and milestone check-ins automatically • Set up Lead Nurturing automation for new website enquiries, moving prospects from first contact to signed client • Designed 3 ConvertKit landing pages for different service offerings with integrated opt-in and inquiry forms • Delivered email copywriting for all sequences plus a broadcast template library for ongoing client newsletters Result Reduced manual client onboarding time by 80%. New lead-to-client conversion rate improved from 11% to 29% within 60 days of the email system going live.

ConvertKit Newsletter & Automation Specialist

Dec 2025 - Jan 2026 • 1 mo

Designed and optimized ConvertKit newsletters and automation systems for a content-driven media brand, focused on increasing engagement, improving deliverability, and automating subscriber journeys end-to-end. Execution-focused role aligning newsletter strategy with audience behavior and building systems that scale without manual effort. Key Responsibilities: 1. Designed and optimised ConvertKit newsletters for readability, clicks, and retention 2. Structured newsletter layouts and CTAs to improve engagement 3. Built end-to-end ConvertKit automations: A. Welcome and onboarding sequences B. Content drip and topic-based sequences C. Engagement-based tagging and segmentation D. Re-engagement flows for inactive subscribers 4. Implemented behavioural triggers based on subscriber actions 5. Applied deliverability best practices and list hygiene 6. Tracked performance metrics (open rate, CTR, engagement) 7. Delivered optimisation insights and next move Outcome Delivered a scalable ConvertKit newsletter and automation system that improved subscriber engagement, reduced manual workload, and supported consistent audience growth.

ConvertKit Newsletter Setup: Creator Pro & Paid

Nov 2025 - Dec 2025 • 1 mo

A U.S.-based personal finance content creator with a free newsletter of 2,100 subscribers wanted to launch a paid tier. They had the audience but no system to manage paid subscriptions or deliver exclusive content. Set up a complete ConvertKit Creator Pro paid newsletter infrastructure, enabling the client to launch their paid subscription product and automate content delivery to paying members. What I Did: • Configured ConvertKit Creator Pro account with payment integration and paid subscriber access controls • Built a free-to-paid upgrade nurture sequence targeting the most engaged free subscribers first • Created a paid subscriber onboarding automation delivering welcome content and exclusive resource access • Designed a ConvertKit landing page for the paid newsletter with a clear value proposition and pricing • Set up churn prevention automation, triggering a retention sequence for subscribers who cancelled or paused Result Launched paid newsletter with 187 founding members at $9/month, generating $1,683 in monthly recurring revenue within the first 30 days of launch.