Areeb Tayyab

Meta Ads Campaign for a UK CBD Brand

May 2026 - Present • 4 mos

I managed Meta Ads for a UK-based Cannabis brand, focusing on profitable customer acquisition and scalable eCommerce growth. The project included campaign strategy, audience targeting, Meta Pixel verification, conversion tracking, campaign optimization, and performance analysis. Within the selected reporting period, the campaigns achieved: Ad Spend: $206.80 Website Purchases: 38 Purchase ROAS: 15.81x The campaign was continuously optimized based on performance data, allowing the brand to maintain a strong return on ad spend while driving consistent purchases. Special attention was given to campaign structure, audience optimization, creative testing, and conversion-focused scaling.

Meta Ads Management for a Canadian eCommerce Brand

Mar 2026 - Present • 6 mos

I managed Meta Ads campaigns for a Canadian eCommerce Cannabis brand with the goal of increasing profitable purchases while maintaining a healthy return on ad spend. My responsibilities included campaign setup, audience research, Meta Pixel verification, conversion tracking, creative testing, budget optimization, and ongoing performance scaling. During the selected reporting period, the campaigns delivered: Website Purchases: 65 Ad Spend: $988.95 Purchase ROAS: 4.90x The account was continuously optimized using performance data to improve conversion rates, reduce acquisition costs, and maximize return on investment. Through strategic audience testing and campaign optimization, the brand achieved consistent purchase growth while maintaining profitable advertising performance. Services Delivered Meta Ads Campaign Management Audience Research & Targeting Meta Pixel & Conversion Tracking Campaign Optimization & Scaling Creative Performance Testing eCommerce Growth Strategy Results 65 Website Purchases 4.90x Purchase ROAS $988.95 Total Ad Spend Performance-Driven Campaign Optimization