Amelia Jones

Email Marketing Specialist

Fiverr • Freelance

May 2021 - Present • 5 yrs 5 mos

I manage the complete email marketing process, including campaign strategy, email copywriting, audience segmentation, automation, campaign setup, A/B testing, optimization, and performance analysis. Key Responsibilities Develop and execute targeted email marketing campaigns based on business goals. Write compelling email copy, subject lines, CTAs, newsletters, and promotional content. Segment email lists based on customer behavior, interests, demographics, and engagement. Create personalized campaigns to improve engagement and conversions. Design professional, mobile-responsive email templates. Set up automated workflows and customer journeys. Perform A/B testing on subject lines, content, CTAs, designs, and campaign timing. Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and engagement. Optimize campaigns using performance data and customer behavior. Manage email lists and implement strategies to support deliverability and sender reputation. Develop re-engagement campaigns for inactive subscribers. Platforms & Tools Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Constant Contact, ConvertKit, GetResponse, and GoHighLevel. Core Expertise Email Marketing Strategy, Email Copywriting, Marketing Automation, Campaign Management, Lead Nurturing, Customer Segmentation, Personalization, Drip Campaigns, Newsletter Marketing, Welcome Sequences, Abandoned Cart Emails, Re-engagement Campaigns, A/B Testing, Email Analytics, Conversion Optimization, Email Deliverability, and Customer Retention. Professional Summary Results-driven Email Marketing Specialist with expertise in email strategy, campaign management, copywriting, automation, segmentation, lead nurturing, and conversion optimization. Skilled at building effective email marketing systems that turn subscribers into engaged customers through strategic messaging, personalized campaigns, automation, and continuous optimization.