Amanda Hertzog

Product Designer (UX/UI) - Amplifi Labs

Feb 2023 - Apr 2026 • 3 yrs 2 mos

At Amplifi Labs, I work as a UX/UI Designer at a US-based product agency, collaborating on projects across multiple industries, including fintech, education & research, HR, and public safety. I design end-to-end digital products, from early discovery to high-fidelity interfaces, helping clients build SaaS solutions (B2B and B2C) from scratch and improve existing products. My work focuses on creating intuitive, scalable, and user-centered experiences aligned with business goals. Key Responsibilities - Designed end-to-end digital products, from concept to high-fidelity interfaces - Improved existing products by optimizing user flows and usability - Conducted user research and translated insights into design decisions - Created user flows, wireframes, and interactive prototypes - Contributed to the creation and evolution of design systems and component libraries - Collaborated with PMs and tech leads to define scope and product direction - Worked closely with developers to ensure high-quality implementation (handoff & validation) - Designed marketing assets (LinkedIn creatives and email marketing)

Product & Visual Designer - DuaPi Sistemas

Jul 2021 - Feb 2023 • 1 yr 7 mos

At DuaPi Sistemas, I worked as a multidisciplinary designer collaborating with marketing and development teams to improve both product and brand experiences. My role combined product design and visual communication, contributing to user flows, mobile interfaces, and digital/physical touchpoints. Key Responsibilities - Designed social media assets and visual content (in collaboration with marketing team) - Created illustrations, photo/video content, and handled video editing - Designed printed materials (flyers, business cards, large-scale visuals for events and environments) - Developed visual assets for physical products (e.g., PPE vending machine and booth environments) - Contributed to product improvements by optimizing user flows and usability - Designed a complete mobile app for an existing product, including interactive prototype - Created email marketing designs and built a low-code landing page

Graphic & Content Designer - 77web

Nov 2020 - Jul 2021 • 8 mos

At 77web, I worked as a multidisciplinary designer supporting clients across industries such as restaurants, accounting firms, real estate, and construction. I collaborated directly with clients to create and execute content strategies, translating business goals into engaging digital and offline experiences. Key Responsibilities - Designed social media content (Instagram) for multiple clients - Planned monthly content strategies aligned with brand goals - Created blog content for marketing and SEO - Conducted photo and video shoots for client brands - Edited videos and produced multimedia content - Developed visual identities, including logos and illustrations - Designed printed materials (flyers, billboards, business cards, menus)