Alisson J

UGC Creator & TikTok Ad Creative Specialist

Pulse • Freelance

Jan 2026 - Jan 2026 • 0 mos

As a UGC creator specializing in performance-driven TikTok ads, I develop high-converting short-form video content for brands in the finance and fintech space. My work focuses on blending authentic storytelling with direct-response marketing principles to create ads that feel native to TikTok while driving measurable results. I conceptualize, script, film, and edit vertical 9:16 ad creatives optimized for paid traffic. Each project begins with audience research and hook development designed to stop the scroll within the first three seconds. I structure content using proven problem-to-solution frameworks that build trust, clearly communicate value, and guide viewers toward action. For financial brands such as Pulse, I’ve produced ad creatives that simplify complex financial concepts into relatable, easy-to-understand messaging. My approach prioritizes clarity, credibility, and retention — essential elements when creating content in the financial niche. I ensure that messaging remains compliant, trustworthy, and aligned with brand positioning while maintaining a conversational tone that resonates with modern social media audiences. Beyond content creation, I apply performance marketing strategy to every project, focusing on: Hook optimization for higher watch time Retention-based scripting Conversion-focused calls to action TikTok-native editing and pacing My goal is not just to create visually engaging videos, but to deliver ad creatives built specifically for paid media performance.