Alice R

Content Strategy & Social Media Manager

Feb 2026 - Present • 6 mos

I founded Delphor & Co, a social media and consultacy agency, because I kept seeing the same problem across every niche I worked in: companies with strong products and weak positioning. A good brand isn't about posting more, but about communicating with clarity, intention, and a system behind it. At Delphor, I lead both strategy and execution. On the strategy side, I build full brand positioning frameworks: defining who the company is for, how it should show up across platforms, what it should communicate and why. This includes competitor analysis, audience mapping, brand voice definition, content pillars, and editorial guidelines built around the business goals, not just the content calendar. On the execution side, I manage social media through a structured content system: post copy, video scripts, story sequences, campaign planning, data analysis, and monthly performance reviews to make sure content is doing more than just existing. Every client goes through a proper onboarding process:diagnosis, strategic alignment, and a clear communication plan before anything goes live. Because I have worked across more than 10 industries and 5 different marketing environments, I adapt quickly to different brands and audiences without losing the strategic depth that makes the work actually move the needle. What you get when you work with me is not a freelancer filling a content calendar. It is a strategist who understands how communication drives revenue and builds accordingly.

Social Media Manager

Jul 2023 - Feb 2025 • 1 yr 7 mos

Over the course of one year, I worked with five different marketing agencies across more than ten industries (including health, wellness, education, e-commerce, food and beverage, and lifestyle). This experience gave me a rare combination: the ability to think strategically and move fast across contexts. My work spanned the full social media cycle: from strategic onboarding and diagnosis to content creation and execution. I developed complete social media strategies for agency clients, including competitive analysis, SWOT mapping, brand voice definition, persona development, and editorial guidelines tailored to each business. I also defined the structural elements of each platform — Instagram highlights architecture, pinned post strategy, video formats, and content pillars aligned with business goals. On the execution side, I wrote posts, video scripts, and story sequences, handled video editing, and led design briefings to ensure creative output stayed on-strategy. Every client engagement was managed remotely, with clear communication and structured delivery from day one. Working across agencies and niches in a compressed timeframe built something that experience inside a single industry rarely does: the ability to identify what is actually driving results versus what is just noise and to communicate that clearly to clients.

Social Media Manager

Mar 2021 - Jun 2023 • 2 yrs 3 mos

Creation of posts, video scripts, story sequences, video editing, and design analysis for the agency clients. Along with the development of social media strategies, including professional analysis, competitor analysis, SWOT analysis, definition of editorial guidelines, personas, and key points for Instagram (highlights, pinned posts, video formats, etc.). Onboarding strategies involving data analysis, campaign planning, content ideas development, and calendar organization. Remote service delivery, emphasizing communication and transparency to provide excellent service.