
Alex S
Measurement Strategist
Habilidades

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Experiencia laboral
Measurement Strategist
Publicis Sapient • Tiempo completo
Apr 2022 - Present • 4 yrs 2 mos
Measurement Account Director - Project managing several verticals to facilitate the delivery of data dashboards for household brand name clients. EXAMPLE: Organizing tasks, timelines, and outcomes across internal technical and commercial organizations to ensure on-time and accurate delivery of high-priority data for downstream decision making. Measurement Strategist - Collaborating with brand stakeholders on how to use cross-screen attribution-level data to drive key decisions about media budget and marketing strategy. EXAMPLE: Holding strategy sessions with external media planners at client companies to determine how their latest marketing campaign contributed to consumer sales, and how the data can inform optimizations for future campaigns.
Nielsen
Tiempo completo • 8 mos
Research Analyst
Jun 2018 - Dec 2018 • 6 mos
Research Analyst at Nielsen
TV Brand Effect Intern
Jun 2017 - Aug 2017 • 2 mos
TV Brand Effect Intern at Nielsen