Alejandra C

Consulting & Mentorship

Alma Foods • Freelance

Dec 2025 - Present • 5 mos

With Alma Foods, a peanut butter brand, my advisory work focused on brand development and content execution. I supported the process of shaping the brand’s digital presence and helped refine its visual communication through content editing. By improving the quality and consistency of its content, the brand was able to present itself more clearly and professionally across social media. My work combined strategic guidance with hands-on support, ensuring the brand’s values and product offering were effectively communicated.

Digital Strategy · Content Planning · Audiovisual Production · Social Media Management

Esquivel Music School • Freelance

Jan 2025 - Present • 1 yr 4 mos

At Esquivel Music School, my work centers on communicating the value of formal music education and clearly differentiating professional training from short-term courses. I developed a strategic communication approach that highlights long-term musical development, structure, and academic progression. I plan and organize content calendars aligned with the school’s educational philosophy and milestones, while producing and editing audiovisual content that reflects the institution’s professionalism and experience. Social media management and community engagement play a key role in reinforcing trust with families and students. My work helps position Esquivel as a serious educational institution, while maintaining a warm and inspiring digital presence that reflects its commitment to artistic growth.

Digital Strategy · Content Planning · Audiovisual Production · Social Media Management

Quipus Cross Training • Freelance

Aug 2024 - Present • 1 yr 9 mos

With Quipus Cross Training, my work focuses on building a strong digital presence rooted in health, well-being, and community. I developed a clear content strategy based on three core pillars—education, community, and humor—allowing the brand to communicate consistently while remaining approachable and relatable. I planned and structured monthly content calendars to move away from improvisation and toward a more intentional, strategic approach. My role includes producing and editing short-form video content designed to educate the audience about training, highlight the gym’s culture, and strengthen the sense of belonging within the community. Through daily social media management, scheduling, and performance tracking, I ensure that content not only looks good but also serves a clear purpose. This approach has helped Quipus increase brand reach, strengthen its identity, and foster a more engaged and active digital community.