Amanda K

Director of Client Success

Propellic - Travel Marketing

Jun 2024 - Present • 2 yrs 1 mo

• Project leadership for developing service deliverables, client onboarding, and internal workflow management for agency client delivery to increase resourcing efficiency and process documentation to enhance client satisfaction scores and retention. • Market research through travel industry conferences and event attendance. Supporting sales leadership with comprehensive audits and sales deck development for current and upcoming product lines. • Research and development of new client service product lines, including developing a new down-market service package and active research and development of products to be launched in 2025. • Executive participation in quarterly planning initiatives, contributing to strategic decision-making, resource allocation, and setting performance benchmarks to drive departmental and company-wide objectives. • Leading new department development for emerging service lines by building teams, establishing foundational processes, streamlining workflows, and implementing financial models to support scalable growth.

Digital Marketing, Paid Media and Client Delivery Freelance Consultant

Propellate

Nov 2012 - Present • 13 yrs 8 mos

Expertise: ➢ Expert Paid Media Strategy & Execution ➢ Demand Generation Strategy ➢ ABM Strategy & Customer Journey Mapping ➢ Multichannel Campaign Media Planning ➢ Marketing Agency Operations ➢ Workflow Planning & Project Management ➢ Client Delivery Excellence ➢ Fractional CMO Services by request or invitation Insured Nothing is outsourced

Director Project Management and Client Delivery

Directive

May 2023 - Apr 2024 • 11 mos

➢ Led an 11-member paid media team with diverse levels of experience, ensuring high-quality management of over 20 mid-market to enterprise B2B SaaS clients across various sectors such as cybersecurity, financial services, education, CRM, and cloud development. ➢ Oversaw the development and execution of multi-channel paid media strategies for leading technology brands, with a focused demand generation goal of increasing Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratios. ➢ Achieved record-hitting customer acquisition gains following a manually verified TAM targeting strategy via LinkedIn advertising campaigns, which were celebrated publicly by key clients in sales enablement (2023) and CRM (2022) following these successes. ➢ 2 years of team customer acquisition strategies via SEM, ABM, and TAM targeting strategies via LinkedIn advertising supported a long-term cybersecurity client through their successful IPO in 2022. ➢ Strategies drove a multi-product cybersecurity software from averaging 1x LTV:CAC returns to over 7x over 2 years following intent-focused search strategies, manual TAM development, and ABM nurture campaigns for a multi-product offering. ➢ Played a pivotal role in team career path development, promoting 2 team members to senior roles. Mentored, trained, and transitioned 3 MBA graduate interns into full-time strategy consultants who remain top performers for their teams. ➢ Maintained a 98% team retention rate by fostering a culture of trust, openness, and candid feedback. This ensured a positive and collaborative working environment that supported team cohesion, camaraderie, and job satisfaction.