Victor

Email Funnel & Conversion Tracking Specialist

Taproot Production • Freelance

Dec 2025 - Present • 8 mos

I worked closely with the founder of Taproot Productions to design, optimize, and automate the marketing funnel for the launch of the Trails & Tribulations game. My role focused on improving email capture, funnel automation, and conversion tracking to support paid Meta ad campaigns and increase VIP reservations. I redesigned key email templates and optimized the landing page structure to improve conversion from cold traffic. The system was built to move new subscribers from email signup to VIP reservation while maintaining a clean, mobile-first user experience. The work also involved integrating Meta Pixel tracking, refining automated email sequences in Mailchimp, and implementing conversion-focused page layouts that align with paid traffic strategies. Key Achievements: • Redesigned a conversion-focused landing page optimized for cold Meta ad traffic • Implemented Meta Pixel tracking for accurate ad performance measurement • Created and refined automated Mailchimp email sequences to move subscribers into VIP reservations • Improved email design and messaging for stronger engagement and credibility • Added conversion psychology elements including social proof, FAQ, and structured CTAs • Supported launch announcements such as Minnesota Ignite Cup finalist recognition within the email funnel • Built a mobile-first email capture system optimized for paid traffic Skills Demonstrated: 1. Conversion Funnel Optimization 2. Mailchimp Automation & Email Design 3. Meta Pixel / Conversion Tracking 4. Landing Page Conversion Strategy 5. Email Copy & Layout Refinement 6. Mobile-First Marketing Design 7. Launch Funnel Strategy

Email Campaign Manager

Todobloque • Freelance

Aug 2025 - Oct 2025 • 2 mos

Role Overview Managed and optimized email marketing campaigns for Todobloques, focusing on subscriber engagement, promotional campaigns, and performance tracking. Implemented structured campaign workflows, segmentation strategies, and email template optimization to improve engagement and conversion potential. Key Responsibilities - Planned and executed email marketing campaigns for product promotions and customer engagement. - Designed responsive email templates optimized for mobile and desktop readers. - Segmented subscriber lists based on engagement and behavioral data. - Implemented automated email sequences and campaign scheduling. - Conducted A/B testing for subject lines, CTAs, and campaign timing. - Monitored campaign performance metrics including open rate, CTR, and engagement trends. - Improved email deliverability through list hygiene and optimized sending practices. Key Achievements - Increased email engagement through improved list segmentation and targeting strategy. - Improved click-through performance by optimizing email layout and call-to-action placement. - Built structured campaign workflows that improved marketing consistency. - Helped the brand maintain a healthier and more engaged email subscriber base.