
Afolabi A
ECommerce Marketing and Sales Funnel Specialist Conversion Growth
Habilidades

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Porfolio
Experiencia laboral
Freelance Digital Marketing Services
Freelance • 1 yr 2 mos
E-Commerce Marketing & Funnel Specialist (Freelance)
Sep 2025 - Present • 8 mos
I help e-commerce businesses grow revenue by building and optimizing high-converting marketing systems and sales funnels. My work focuses on analyzing customer behavior, identifying funnel drop-off points, and improving the journey from first click to checkout. I support online stores by aligning traffic sources, product pages, and conversion paths to drive consistent sales growth. Key responsibilities: • E-commerce marketing strategy and optimization • Sales funnel analysis and improvement • Conversion rate optimization (CRO) • Customer journey mapping • Product page and checkout flow optimization • Data-driven decision-making and performance tracking I approach every project with clear communication, strategic thinking, and a strong focus on measurable results.
E-Commerce Funnel Strategist
Mar 2025 - Sep 2025 • 6 mos
Developed and structured e-commerce sales funnels focused on improving conversion flow from traffic sources through to product checkout. Analyzed customer behavior to identify funnel drop-off points, friction areas, and missed revenue opportunities across landing pages, product pages, cart flows, and checkout processes. Provided practical, data-driven recommendations to improve customer journey, funnel efficiency, and overall sales performance. Worked closely with store owners to align marketing strategies with business goals and optimize funnel structures for consistent and scalable growth. Built and optimized e-commerce sales funnels Analyzed funnel performance and customer behavior Identified drop-off points and revenue gaps Improved customer journey from traffic to checkout Aligned marketing traffic with funnel structure Supported conversion and sales growth