Salman Farsi

Google Ads & Conversion Tracking Specialist

vanracks • Freelance

Dec 2025 - Present • 10 mos

I work with VANRACK as a Google Ads & Conversion Tracking Specialist, managing and optimizing Google Ads campaigns while ensuring accurate conversion tracking, attribution, analytics, and performance reporting. My role combines PPC campaign management, conversion tracking, Google Analytics 4 (GA4), Google Tag Manager (GTM), and data-driven optimization to improve advertising performance and help make smarter marketing decisions. Key Responsibilities: • Google Ads campaign management, optimization & performance analysis • Search & Performance Max campaign optimization • Google Ads Conversion Tracking implementation • Google Analytics 4 (GA4) setup & event tracking • Google Tag Manager (GTM) implementation & troubleshooting • Enhanced Conversions implementation • Conversion attribution & tracking accuracy audits • Conversion data analysis and performance reporting • Budget, bidding & campaign performance optimization • Identifying wasted ad spend and optimization opportunities • Continuous testing and data-driven campaign improvements Results: • Generated £530K+ in conversion value from approximately £69.7K in ad spend between January and September 2026 • Generated 2,170+ conversions at an average £32.10 cost per conversion • Achieved approximately 7.6X ROAS based on reported conversion value and ad spend • Maintained reliable conversion reporting to support campaign optimization and business decisions I focus on building a strong connection between Google Ads, conversion tracking, analytics, and business results, because better data leads to better optimization decisions. Core Skills: Google Ads | PPC | Conversion Tracking | GA4 | GTM | Enhanced Conversions | Performance Max | Search Ads | Attribution | Web Analytics | Campaign Optimization | ROAS | Conversion Rate Optimization

Google ads Specialist And Conversion Tracking Expert

Web Analytics Solution • Freelance

Feb 2025 - Present • 1 yr 8 mos

Hi, I’m Salman Farsi — a Google Ads Specialist and Conversion Tracking Expert with 2+ years of hands-on experience. Alongside my freelance work, I currently work with a company as a Google Ads and Conversion Tracking expert, where I manage ad performance, advanced tracking setups, and data accuracy for multiple businesses. This real-world, agency-level experience allows me to handle complex tracking and advertising challenges with confidence. I specialize in building accurate, scalable, and reliable tracking systems that help businesses make data-driven decisions and improve ROI and ROAS. My expertise includes: Google Ads setup, management, and optimization GA4 and Google Tag Manager (GTM) implementation Google Ads, Facebook, and TikTok conversion tracking eCommerce tracking for Shopify, WooCommerce, and WordPress Conversion API, enhanced conversions, and server-side tracking Auditing, troubleshooting, and fixing broken tracking setups I focus on accuracy, transparency, and measurable results. Whether you need to fix existing tracking issues or build a complete conversion tracking system from scratch, I’ll ensure your data works correctly and your ads perform better. 📩 Let’s build reliable tracking and scale your advertising with confidence.