Asman

Senior Meta Ads Specialist (Facebook & Instagram Growth Expert)

Diamond World • Freelance

Jun 2022 - Present • 4 yrs 4 mos

At Diamond World, I worked as a Senior Meta Ads Specialist, managing and scaling high-budget Facebook and Instagram advertising campaigns with a strong focus on driving sales and revenue growth. I was responsible for building complete sales funnels from audience research to conversion optimization ensuring every campaign delivered measurable ROI. I developed and executed data driven strategies that consistently increased conversions while reducing cost per purchase. My key responsibilities included: Planning and executing full-funnel Meta Ads strategies focused on sales Creating high-converting ad creatives, copy, and hooks Advanced audience targeting, lookalike audiences, and retargeting campaigns Meta Pixel & Conversion API setup for accurate tracking A/B testing to identify winning ads and scale profitable campaigns Budget scaling strategies to maximize ROAS Continuous performance monitoring and optimization Achievements: Increased overall sales revenue by 2X through optimized ad strategies Reduced cost per purchase by over 30% Scaled multiple campaigns to consistent profitable ROAS Generated high-quality leads and repeat customers I consistently focused on turning ad spend into profitable growth, helping the company achieve strong and sustainable sales performance.