
Adeshina
Turning music promotion into measurable streaming Growth
Habilidades

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Porfolio
Experiencia laboral
MusicPromoToday
Tiempo completo • 33 yrs 9 mos
SoundCloud Promoter & Music Marketing Specialist
Aug 2016 - Present • 10 yrs 1 mo
Digital music promotion specialist with 10+ years of experience driving SoundCloud plays, engagement, and fan growth through targeted streaming campaigns. Started at the grassroots level promoting neighbors and schoolmates, then scaled campaigns for major independent artists. Amplified SoundCloud campaigns, increasing plays and engagement by 35%. Mobilized repost networks and playlist pitching, generating 40% more reach. Executed targeted fan-acquisition campaigns, growing followers by 42%. Leveraged streaming analytics to optimize campaigns, improving listener retention by 38%.
Spotify Ads Manager & Music Promoter
Jul 2015 - Present • 11 yrs 2 mos
Music promotion professional with 9 years of experience, specializing in Spotify Ads since 2014. Started at the grassroots level promoting music for neighbors and schoolmates, then scaled campaigns for major independent artists, including CRYOUTLOUD, KOBALIX, and XSTAYTRIPPIN. Optimized Spotify Ad Studio campaigns, increasing audience engagement by 35%. Spearheaded target-audience strategies, increasing qualified listeners by 42%. Scaled high-performing campaigns, improving advertising ROI by 38%. Tracked conversions and analytics, reducing inefficient ad spend by 27%.
YouTube Promoter & Video Marketing Specialist
Mar 2014 - Present • 12 yrs 6 mos
Music and video promotion specialist with 10+ years of experience running targeted digital campaigns since 2014. Started at the grassroots level promoting artists through local networks, then scaled campaigns for major independent artists. Maximized YouTube Ads and TrueView campaigns, increasing video engagement by 35%. Engineered audience-targeting strategies, generating [X]M+ views and improving reach by 40%. Scaled high-performing campaigns, increasing watch-time conversion by 42% and ROI by 37%. Optimized YouTube SEO, metadata, and content strategy, increasing organic reach by 38% and discoverability by 45%.