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Corporate Profile & Brand Document Designer | Residential & Government Construction Company

Jun 2026 - Present • 4 mos

I designed a professional, cohesive, and visually compelling company profile for a construction firm specializing in residential and government projects, transforming client-provided content into a polished, well-structured marketing document that effectively communicated the brand's expertise, services, sustainability focus, and innovation capabilities to potential clients, partners, and stakeholders. I also understood that a company profile of this scope was not just a design exercise — it was a key business development tool that needed to inspire confidence, communicate credibility, and leave a lasting professional impression. My responsibilities included designing a cohesive layout across all profile sections, incorporating provided content with strong clarity and readability, sourcing and applying appropriate imagery and visual elements aligned with the brand identity, creating a visually striking cover page and section dividers to enhance structure and flow, and delivering final files in both print-ready PDF and editable source formats — with revisions incorporated based on client feedback throughout the process.

Lifestyle Apparel & Brand Designer | Tough People Project

Feb 2026 - Jun 2026 • 4 mos

Partnered with the founder of Tough People Project — a resilience-driven lifestyle clothing brand — as a long-term creative collaborator, helping elevate the brand's visual identity, clothing designs, typography, color direction, and collection development from a founder-led Canva aesthetic into a cohesive, recognizable, and genuinely cool lifestyle brand with its own distinct visual language. I understood from the start that Tough People needed to feel like a fashion brand first — elevated, effortless, and wearable — not an inspirational cause dressed in clothing. Key contributions: ✅ Developed a cohesive, recognizable Tough People visual identity — establishing signature typography treatments, an unexpected and wearable color palette, and a design aesthetic inspired by brands like Madhappy and Dairy Boy while remaining distinctly its own ✅ Designed apparel graphics for full collection drops of 4–6 pieces — creating a consistent color story, mixed typography and graphic treatments, and a balance of simple and graphic-heavy pieces that felt effortlessly cool and collection-worthy rather than random individual designs ✅ Created wearable phrase and graphic concepts — taking lines like "Tough People" and "Tougher Together" and transforming them into fashion-forward type treatments and small signature graphics that people genuinely wanted to wear ✅ Brought a proactive, ideas-first creative partnership approach to every stage of the collaboration — auditing existing designs honestly, identifying what was working and what needed elevation, and consistently pushing the brand toward a stronger, more recognizable, and more commercially compelling lifestyle aesthetic

University Brochure Design — Kazakh University of Technology & Business

Mar 2026 - Apr 2026 • 1 mo

Designed a visually striking, modern A4 brochure for one of Kazakhstan's premier technology and business universities crafting a powerful recruitment tool that captures institutional prestige, communicates student value, and drives prospective applicants to take action. Scope of Work: ✅ Modern A4 Brochure Layout — Architected a bold, contemporary print layout that commands attention from the first glance balancing strong visual impact with clean, organized content flow tailored to a prospective student audience ✅ Strong Visual Direction — Curated and integrated compelling imagery and graphic elements that authentically reflect the university's identity, academic culture, and modern campus environment making the institution feel aspirational and alive on the page ✅ Clear, Informative Content Structure — Organized complex institutional information programs, benefits, campus life, and enrollment details into a digestible, reader-friendly hierarchy that informs without overwhelming ✅ Conversion-Focused CTA Design — Designed a powerful, prominently placed call-to-action that motivates prospective students to take the next step apply, visit, or connect with urgency and clarity baked into the visual execution ✅ Educational Marketing Sensibility — Applied a deep understanding of student recruitment psychology to every design decision visuals, tone, layout, and messaging all working in concert to sell the university experience compellingly