MD ABDUR RAHMAN

Google Ads

Digital Agency • Freelance

May 2026 - Present • 3 mos

Worked as an SEO & Google Ads Specialist at Digital Agency, helping businesses improve their online visibility, generate qualified leads, and increase sales through effective digital marketing strategies. My responsibilities included keyword research, competitor analysis, on-page SEO, technical SEO, local SEO, content optimization, and off-page SEO to improve organic search rankings. I conducted comprehensive SEO audits, resolved indexing and crawl issues, optimized website performance, and monitored results using Google Search Console, Google Analytics (GA4), SEMrush, and Ahrefs. In addition to SEO, I planned, launched, and managed Google Ads campaigns, including Search, Display, Shopping, Performance Max (PMax), YouTube, and Remarketing campaigns. I handled campaign setup, audience targeting, bidding strategies, conversion tracking, budget optimization, and performance analysis to maximize ROI. I regularly monitored CTR, CPC, CPA, Quality Score, Conversion Rate, and ROAS while performing A/B testing and landing page optimization to improve campaign performance. My data-driven approach helped clients increase organic traffic, improve search rankings, generate quality leads, and achieve sustainable business growth through SEO and Google Ads. Skills: SEO, Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Google Ads, Search Ads, Display Ads, Shopping Ads, Performance Max, YouTube Ads, Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Keyword Research, Conversion Tracking, PPC, Lead Generation, A/B Testing.

Meta Ads

Gigapay • Freelance

Aug 2021 - Dec 2023 • 2 yrs 4 mos

Worked as a Meta Ads Specialist at Giga IT, managing and optimizing Facebook and Instagram advertising campaigns for businesses across different industries. My responsibilities included creating high-converting ad campaigns, conducting audience research, setting up Meta Pixel, configuring Conversion API (CAPI), and tracking campaign performance using Meta Ads Manager and Google Analytics. I developed effective marketing strategies focused on lead generation, website traffic, sales, brand awareness, and remarketing. I performed A/B testing on creatives, ad copy, and audience targeting to improve campaign performance while reducing cost per result. I also monitored key performance metrics such as CTR, CPC, CPM, ROAS, and conversion rates to maximize return on investment. In addition to campaign management, I collaborated with clients to understand their business goals, created custom audience segments, implemented lookalike audiences, and optimized conversion funnels. My work helped businesses increase qualified leads, improve online visibility, and achieve sustainable growth through data-driven advertising strategies. Skills: Meta Ads Manager, Facebook Ads, Instagram Ads, Meta Pixel, Conversion API (CAPI), Audience Targeting, Lead Generation, E-commerce Advertising, Retargeting, Campaign Optimization, A/B Testing, Google Analytics (GA4), Performance Marketing, ROAS Optimization, Digital Marketing.