Abraham

HubSpot CRM & Marketing Automation Specialist (Segmentation, Database Cleanup & Lead Nurture Flows)

Complete3 Tech Solutions • Freelance

Jun 2026 - Jun 2026 • 0 mos

HubSpot CRM & Marketing Automation Specialist (Segmentation, Database Cleanup & Lead Nurture Flows) HubSpot CRM & Marketing Automation Specialist Successfully planned and implemented a complete HubSpot CRM restructuring and marketing automation system for a growing beverage brand. Project Scope * Audited and reorganized over 1,500 CRM contacts * Reviewed and consolidated 79 organically created email segments * Designed a scalable contact segmentation framework * Structured custom contact properties for improved data management * Optimized lifecycle stages and lead qualification processes * Built automated lead nurture workflows within HubSpot * Created customer journey automations to move contacts from lead to customer * Improved CRM data hygiene through database cleanup and organization * Implemented marketing automation best practices for long-term scalability Key Deliverables * CRM database cleanup and optimization * Contact segmentation architecture * HubSpot workflow automation * Lead nurturing sequences * Lifecycle stage management * Contact property mapping * Marketing operations optimization * Automated customer journey workflows Tools & Platforms * HubSpot CRM * HubSpot Marketing Hub * HubSpot Workflows * HubSpot Email Marketing * Contact Segmentation & Database Management Results Created a structured, scalable CRM system that improved contact organization, enabled targeted marketing campaigns, streamlined lead management, and automated customer progression through the sales and marketing funnel.

HubSpot CRM & Automation Setup

Fink's Jewelers • Freelance

Mar 2026 - Mar 2026 • 0 mos

HubSpot CRM & Automation Setup Project Overview A fast-growing marketing agency was struggling with Messy Data, disconnected tools, and a "leaky" Sales Funnel. I was hired as a HubSpot Expert to architect a unified Marketing System and CRM Architecture that synced their lead generation efforts with a scalable sales process. The Challenge Inconsistent Lead Routing: High-value leads were sitting in the CRM without owners, stalling Pipeline Velocity. Fragmented Tooling: Marketing used one tool, Sales used another, resulting in zero Data Attribution Modeling. Manual Admin Overload: Sales reps spent 30% of their time on Data Entry instead of High-Ticket Closing. The Solution ✅ HubSpot CRM Setup & Architecture: Built a "Single Source of Truth" by executing a full CRM Cleanup and Data Governance strategy to remove Duplicate Contacts. ✅ Advanced Workflow Automation: Engineered Workflow Triggers for Automated Deal Rotation and MQL/SQL Routing to ensure instant lead assignment. ✅ Lead Intelligence & Scoring: Implemented Predictive Lead Scoring and Lifecycle Stage Optimization to prioritize leads based on intent and engagement. ✅ Omnichannel Marketing Automation: Designed Automated Customer Journeys using HubSpot Email Marketing and Re-engagement Campaigns to nurture cold prospects. ✅ Technical Stack Integration: Leveraged Zapier Integration and API Integration to connect HubSpot with Klaviyo, Shopify, and Google Sheets for seamless Data Flow. The Results 45% Increase in Sales Productivity: Sales Automation and Sequences eliminated manual outreach tasks. Full-Funnel Visibility: Created a Reporting Dashboard that tracked ROAS Reporting, CAC, and Revenue Growth in real-time. Seamless Scalability: Delivered a clean, Scalable CRM logic that allows the team to double their lead volume without adding headcount. Core Skills: HubSpot Expert | RevOps Strategy | CRM Optimization | Sales Enablement | HubSpot Workflows | Lead Generation Systems | Marketi

HubSpot CRM & Workflow Automation Expert for sales and marketing

Big South Paddle Co. • Freelance

Mar 2026 - Mar 2026 • 0 mos

Project Title: HubSpot CRM & Workflow Automation Expert Project Overview A B2B SaaS company was suffering from a "leaky bucket" in their sales process. Their CRM Architecture was fragmented, and their Marketing Automation was triggering inconsistently, leading to missed opportunities and Messy Data. I was brought on as a HubSpot Automation Specialist to engineer a high-performance Revenue Operations (RevOps) engine. The Challenge Workflow Stalls: Critical Lead Management Automation was failing, leaving prospects in limbo. Lack of Attribution: No clear connection between Email Marketing Projects and actual Revenue Growth. Manual Bottlenecks: Sales teams were manually moving deals, slowing down Pipeline Velocity. The Solution ✅ Advanced CRM Architecture: Executed a full HubSpot CRM Setup & Optimization project, establishing strict Data Governance and a "Single Source of Truth." ✅ Complex Workflow Automation: Built multi-branch Workflow Triggers and Webhook Triggered Workflows using Make.com and Zapier Integration. ✅ Automated Deal Rotation: Engineered a custom Deal Flow Automation system to distribute leads fairly and instantly across global sales teams. ✅ Lead Intelligence & Routing: Implemented Predictive Lead Scoring and MQL/SQL Routing to ensure "Hot" leads were prioritized via Sales Sequences. ✅ Reporting & Attribution: Developed custom Reporting Dashboards for Multi-Touch Attribution and Revenue-Focused Reporting. The Results 60% Increase in Workflow Efficiency: Business Process Automation eliminated redundant manual tasks. 30% Faster Sales Cycle: Improved Pipeline Management and automated follow-ups reduced the time-to-close. Data-Driven Scalability: Provided the client with a Scalable CRM logic capable of handling 5x their current lead volume. Core Skills: HubSpot Expert | CRM Architecture | Workflow Automation HubSpot | RevOps Strategy | Sales Enablement | Data Governance | Lead Management Automation | HubSpot Specialist | API Inte