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Abel F
@abel_uxd
Product Designer
Etiopía
Amárico, Inglés
Sobre mí
I am a Head of Design @ Brainbite AI Leading UX Design & Research Team and solo product designer at Safaricom ET leading the UX and design system for the M-Pesa Super App. I focus on shipping measurable improvements in Commercial, Enterprise, Consumer Super Apps and Developer apps at scale, improving conversion, retention, and CSAT across Android/iOS and web touchpoints. I design end-to-end experiences and validate with research & testing.
Habilidades
Abel F
desconectado •
Tiempo medio de respuesta: 1 hora
Revisa mis servicios
Diseño UX
I will audit your fintech or ai app UX for activation gaps
Diseño de aplicaciones
I will design UX for your fintech or ai startup app
Experiencia laboral
Head of UX
Brainbite AI
Aug 2025 - Present • 9 mos
- Established design vision and strategy for AI-powered conversational mentor product; architected conversational AI interaction patterns and user flows that define how children engage with voice-first learning experiences. - Shaped the design system for conversational AI interactions; by creating foundational patterns, guidelines, and components that enable Design, Research, and Animation teams (10-12 people) to ship consistent, delightful experiences at velocity.
Product Designer
Safaricom ET
Dec 2022 - Present • 3 yrs 5 mos
- Designed key Super App flows for 2 national promotional campaigns that drove +50% and +100% MAU growth respectively, with significant revenue impact; partnered with marketing and executive leadership to align UX with campaign objectives. - Drove +15% conversion lift across core M-PESA user journeys by translating research insights into engagement-focused features for 2M+ monthly active users. - Shipped 35+ cross-platform products and features (Consumer, Commercial, Enterprise, Developer) end-to-end from strategy through post-launch analytics, ensuring pixel-perfect consistency across Android, iOS, and Web.
Product designer
Brainbite AI
Feb 2025 - Aug 2025 • 6 mos
- Established design vision and strategy for AI-powered conversational mentor product; architected conversational AI interaction patterns and user flows that define how children engage with voice-first learning experiences.
