Abdul Rahman

Amazon PPC auditor and manager

Shara Traders • Tiempo completo

Dec 2018 - Present • 7 yrs 5 mos

As an Amazon PPC auditor and manager, I specialize in analyzing, optimizing, and scaling Amazon advertising accounts to improve performance and profitability. I conduct in-depth audits to identify wasted ad spend, missed keyword opportunities, and structural inefficiencies, then implement data-driven strategies to maximize ROI. My core responsibilities include: Comprehensive PPC account audits (campaign structure, targeting, bids, and budgets) Identifying high ACoS issues and implementing cost-reduction strategies Keyword harvesting and negative keyword optimization Sponsored Products, Sponsored Brands, and Sponsored Display management Bid adjustments based on performance metrics (CTR, CVR, ACoS, TACoS) Competitor and market analysis Campaign restructuring and scaling strategies Weekly/monthly performance reporting with actionable insights I focus on turning underperforming campaigns into profitable growth engines by combining detailed analytics with strategic execution.

Amazon PPC expert manager

Shinwari Traders • Tiempo completo

Mar 2020 - Mar 2021 • 1 yr

As an Amazon PPC expert manager, I specialize in creating, optimizing, and scaling high-converting advertising campaigns on Amazon. I help sellers increase sales, improve rankings, and maximize ROI through data-driven strategies and advanced campaign management. My responsibilities include: Keyword research using tools like Helium 10 and Jungle Scout Creating and managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns Bid optimization and budget management to lower ACoS and improve ROAS Competitor analysis and strategic targeting PPC campaign restructuring and scaling for growth Search term optimization and negative keyword implementation Performance tracking, reporting, and continuous improvement I focus on reducing wasted ad spend while increasing visibility, conversions, and overall profitability for Amazon brands.