
ABBY LEE
Graphic and Brand Designer , Editorial, Packaging, Websites , Digital Products
Habilidades

Revisa mis servicios


Porfolio
Experiencia laboral
Freelance Graphic and Brand Designer
Upwork • Freelance
Jan 2023 - Present • 3 yrs 8 mos
Freelance Graphic & Brand Designer Role: Graphic & Brand Designer Employment Type: Freelance / Self-Employed Specialization: Brand Identity, Packaging, Editorial Design, Digital Products & Web Design I work with businesses, brands, creators, and service providers to develop professional visual experiences across print and digital platforms. My work combines creative direction, layout design, branding, typography, visual hierarchy, and practical design thinking to create polished and consistent brand materials. My experience includes designing luxury fashion catalogs, lookbooks, magazines, brochures, product presentations, packaging systems, product labels, boxes, pouches, and multiple-SKU brand collections. I also create professional online course workbooks, editable PDF templates, educational resources, and branded digital documents in Canva. For digital businesses, I design and develop modern Wix websites with clear navigation, responsive layouts, compelling service presentation, and conversion-focused calls to action. I focus on creating designs that are visually appealing while remaining functional, organized, and easy for the intended audience to use. Across every project, I prioritize brand consistency, attention to detail, strong composition, usability, and premium presentation. My goal is to help clients communicate their value clearly and build a visual presence that looks professional, trustworthy, and memorable.