Abbie F

Independent Global Communications Consultant - Ferdinando Communications Ltd.

Freelancing Career • Trabajador autónomo

Oct 2012 - Present • 13 yrs 7 mos

As a senior corporate and strategic communications consultant with 20+ years’ experience, I advise multinational organisations across Asia Pacific, Europe and the UK. I have an extensive background in regional and global communications strategy, corporate messaging, stakeholder and media relations, internal change communications and C-suite advisory for global organisations. My passion is working with international organisations that have global outreach and working with diverse people and cultures. I have lived and worked in the UK, Europe, Australia, Hong Kong, Malaysia, Thailand and India, and have a Master's degree in International Relations. I work across the full corporate communications remit including communications strategy and planning, media and stakeholder relations, employee engagement, change management, issues preparedness, social media engagement, and event and conference management. As well as content development, including writing and editing press releases and media materials, reports and publications, editorial, web and digital content, newsletters and multimedia production.

Head of London 2012 Communications

Visa • Tiempo completo

Feb 2011 - Present • 15 yrs 3 mos

Visa is a top tier sponsor of the Olympic & Paralympic Games and as leader of Visa’s global corporate communications campaign for the London 2012 Olympic & Paralympic Games, my key achievements included: • Created and implemented Visa Europe’s London 2012 Games communications strategy, with £1.3mln budget plus projects. • Advisory and counsel to C-level executives and board members for issues management and overall strategic communications approach, plus day to day profile management. • Established working group across internal, external, member, stakeholder and digital communications where no structured had previously existed. • Facilitated Visa’s key London 2012 stakeholder relationships including IOC, LOCOG, BOA, BPA, and oversight of all athlete communications. • Results achieved include: largest sponsor share of voice, more than 750 positive or neutral media articles and 117 interviews with Visa executives during the six weeks of the Games.

Senior Corporate Affairs Manager

Roche • Tiempo completo

Aug 2009 - Mar 2011 • 1 yr 7 mos

At Roche Pharmaceuticals, I was manager of Roche’s internal and external corporate communications and reputation management. I led a team of five to manage stakeholder relations, company restructure communications, branding alignment, internal and external content, and issues and crisis management. My key achievements included: • Created face-to-face forum for employees to meet and interact with the leadership team, subsequently rolled out across Roche globally. • Considering strict regulatory environment, initiated Roche’s first proactive corporate media programme through CSR activity and internal talent engagement. • Developed company restructure communications strategy for timely, honest and targeted relations with employees, partners and trade to minimise issues, prevent rumours and enable all employees to make a successful transition. • Reviewed the UK internet and intranet sites resulting in a complete upgrade of both channels to align to the Roche Global brand.