
Aayan Mirza
Video Scriptwriter, eBook Editor, Content Writer
Habilidades

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Porfolio
Experiencia laboral
Senior Editor
Innovative Solutions • Tiempo completo
Apr 2019 - Aug 2026 • 7 yrs 4 mos
• Lead the content department, helping turn complex ideas into clear, engaging content across books, eBooks, digital products, marketing, and corporate communications. • Much of my work involves researching for and editing book summaries and whiteboard animation scripts for executive education, which mostly means finding the argument in a book and making it teachable. • The department had produced 180 book summaries and animation scripts in the five years before I took over. It has produced over 1,400 since, and the writing team grew from 7 to 17 along the way. Through AI integration and by building a reusable prompt library, brought delivery time down from ~9 days to 12 hours. • I also write for the company’s digital products, covering in-app content, onboarding, release notes, store listings and legal documentation. Products have included a virtual cycling app, a delivery aggregator, a labour sourcing platform, and a VoIP app. • For digital marketing content, write copy and own SEO end to end, from keyword research and on-page work through to strategy, and performance measurement. • Hire, interview, and run performance reviews.
Marketing Coordinator
Annie's Place • Tiempo parcial
Mar 2021 - Nov 2021 • 8 mos
• Managed the content calendar and developed content across blogs, social media and inbound and outbound marketing channels, alongside SEO strategy, planning, and performance tracking. • Supported marketing initiatives through content development, campaign coordination, and digital performance tracking.
Founder/Editor
galaxylollywood • Trabajador autónomo
Oct 2010 - Mar 2019 • 8 yrs 5 mos
• Founded Pakistan's first dedicated film news platform at 17 and ran it for eight years, overseeing its editorial direction, writing, editing, and day-to-day publishing. Published and edited around 500 articles. • Grew it from nothing to 10,000 monthly readers and 20,000 Instagram followers, and into a viable business through AdSense and paid partnerships, before transferring ownership. • Built relationships with PR agencies, publicists, talent, and event organizers to secure interviews, access, and story contributions, while managing stories from idea to publication. • Handled keyword research and on-page SEO across the site.