Peru S

Lead Email Strategist & Retention Systems Architect

Freelancing Career • Freelance

Mar 2025 - Present • 1 yr 2 mos

Developed and executed high-ticket revenue recovery and lead nurturing systems for premium asset management and e-commerce brands. By bridging the gap between luxury web design and automated backend systems, I help businesses turn cold traffic into qualified sales opportunities. Core Achievement: Whisky Investment Lead Generation System Klaviyo Infrastructure: Engineered a full-funnel email automation system for a high-end whisky investment firm. This included a multi-step "Authority Sequence" designed to educate potential investors on tax-efficient asset classes (13.8% ROI logic). Conversion-Driven Architecture: Integrated strategic lead magnets—such as the "Investment Guide" capture system—designed specifically to segment high-net-worth individuals into tailored email flows. Trust & Authority Playbooks: Utilized social proof and media spotlight data (Yahoo News, Barron’s) within automated campaigns to decrease the sales cycle and build immediate brand credibility. Behavioral Triggers: Implemented browse abandonment and exit-intent flows, ensuring zero "revenue leaks" from high-intent visitors who left the platform before booking a consultation.