Gabriel

Freelance Marketing & Media Consultant

Freelance Consultant • Freelance

Jan 2010 - Present • 16 yrs 4 mos

• Developed/Managed marketing campaigns in a variety of industries including: legal, construction, medical/health, B2B, retail and eCommerce, software, SAAS, beauty, book publishing, independent film, printing, and more. • Experience with ad budgets ranging from $500 per month to $200,000 per month. • Google Ad Campaign Strategy, Development, and Optimization • Meta Ad Campaign Strategy, Development, and Optimization • Conduct regular performance analyses, leveraging insights to maximize ad efficiency. • Designed and executed data-driven strategies to enhance client growth and engagement. • Site Content Development & Performance Analysis • Social Media Marketing & Promotions Management • New Product Development, Launch, and Marketing • Video Production & Post-Production

Paid Ads Specialist

Red Door Escape Room

Oct 2022 - Aug 2024 • 1 yr 10 mos

• Expertly manage nationwide Google Ads and Facebook Ads campaigns • Trend analysis & competitor analysis • Develop & execute long and short term strategies for nationwide & regional campaigns • Track KPI’s and YOY metrics for monthly, weekly, and quarterly reporting. • Aid in development of image/video assets • Extensive data analytics and A/B testing • Collaborated closely with cross-functional teams, providing insightful reports and actionable recommendations.

Marketing and Operations Manager

Expressions Furniture Group, Inc

Feb 2017 - Oct 2022 • 5 yrs 8 mos

• Oversaw web development and ecommerce launch • Develop and implement processes to improve overall performance • Research market trends and utilize information to increase revenue growth • Determine areas of improvement and streamline operations • Oversaw development of proprietary internal administration & management tools • Develop, launch, and manage digital marketing campaigns • Manage teams of 5-10 employees