Dong

Creative Director

LG • Tiempo completo

May 2018 - Oct 2024 • 6 yrs 5 mos

1. Creative Director | Squid Game Season 2 Pre-Viral Campaign (Netflix) Won Global Pitch in NYC: Masterminded the winning concept at a competitive global Netflix marketing pitch in New York City, defeating top agencies representing worldwide branches. City-Scale Interactive Experience: Orchestrated a massive, gamified scavenger hunt across Seoul and Busan, where users "chased" mysterious Ttakji-men to complete exclusive limited-edition card sets. Tech-Driven Engagement: Fused the concept with Naver’s Location-Based Services (LBS), driving real-time player interaction, peer-to-peer communication, and community building. Organic Virality: Triggered exponential organic spread and massive virality by leveraging high-stakes user engagement and spontaneous content creation. 2 Transcreation & Copywriting | Stella Artois x Netflix's Culinary Class Wars 2 Campaign Led the creative transcreation of the entire Korean campaign for the Stella Artois collaboration with Culinary Class Wars 2 (Mother agency: GUT Singapore). Adapted and localized all marketing assets for the South Korean audience, ensuring seamless cultural integration. Scope of work included: OOH (Out-of-Home) Advertising Copywriting Pre-launch Viral Video Creative Adaptation Real-time SNS Content (released during broadcast) 3. Creative Director & AI Media Artist | The Hyundai Seoul Christmas Media Art Large-Scale Immersive Media Art: Directed and produced a 10-minute immersive AI-generated video displayed on the colossal media wall at 'The Hyundai Seoul' (South Korea's premier retail landmark) for their flagship holiday campaign. Cinematic Storytelling: Conceptualized and wrote the overarching narrative, "Journey of the Balloons"—a magical visual story of balloons traveling through time and space to arrive at a festive, circus-themed grand finale. Hands-on AI Creation: Directly engineered, prompted and generated all high-fidelity AI visual assets and motion sources, integrating them into project.