Elyna K

Associate Creative Director

Jan 2025 - Jan 2026 • 1 yr

Shaped the ROBOT.COM's look and story for launch across web and social. Led the initial teaser website build and the packaging of assets to ensure a fully polished experience that was both on brand and effective. Defined the interim visual language for the pre-rebrand phase across web and social, setting standards for typography, color, image treatment, and motion. | Managed the teaser launch website build and protected presentation through layouts, copy placement, metadata, alt text, and Open Graph assets while coordinating developer requests and QA. | Led creative work-backs, reviews, and approvals across design and engineering to keep deliverables on schedule and on standard. | Supervised edit reviews and finishing for short video and motion, and set aspect ratio and cutdown guidelines by channel. | Supported the competitive and trend audit while translating insights into positioning notes, headline archetypes, and clear guidance for imagery. | Delivered 27K unique visitors with coordinated web strategy and SEO, achieving an 18.4 percent click-through rate and an average search position of 3.4, and built an editorial cadence that grew LinkedIn from 0 to 1,400 plus followers.

Head of Social and Partnerships

Jan 2025 - Jan 2026 • 1 yr

Lead social, content, and partnerships strategy for a DTC brand, building a performance-driven content engine across organic and paid channels while managing creators, affiliates, and brand collaborations. Own and scale the brand’s content engine across organic and paid channels, producing and curating performance-driven creative optimized for growth and conversion. | Manage all creator partnerships and affiliates end-to-end, including sourcing, outreach, negotiation, and ongoing relationship management. | Support paid media through UGC and creator-led content, developing assets optimized for conversion and ad performance. | Oversee all organic social channels, aligning content with brand positioning, audience growth, and engagement. | Manage partnership and content budgets, allocating spend across creators and initiatives to maximize ROI.

Senior Creative Lead, Campaigns and Brand

Jan 2024 - Jan 2025 • 1 yr

Promoted from marketing manager within three months, I led NICKELYTICS through a full brand and digital rebuild. I owned the website redesign, brand guide and voice, and the campaign and content system across photo, video, and social, directing pre and post production and packaging assets for a unified release across site, social, and OOH. Partnerships with Lancôme, Liquid I.V ., and AWS showcased the new standard and helped drive measurable growth in traffic, authority, and engagement. Defined the brand system and voice, authored the updated brand guide, and set standards for color, type, imagery, motion, and copy across every channel. | Led creative direction for campaigns across photo, video, and social, developing treatment decks and moodboards while supervising edit and finishing. | Rebuilt the website in Webflow, set page templates and visual rules, integrated CRM, and owned metadata, alt text, and on-page copy for clean presentation. | Owned all social accounts and the editorial calendar, ensuring brand cohesion across marketing, sales, investor, and internal materials. | Directed internal designers, freelancers, and creators, set timelines and budgets, ran reviews and final approvals, and kept delivery on standard. | Maintained a disciplined asset library with specs, aspect ratios, export naming, client access, and version control to keep delivery consistent. Results: organic traffic up 320 percent MoM, total visitors up 269 percent to 18.4K, unique visitors up 94 percent, engagement up 10 percent, backlinks doubled to 4,125, site health improved from 83 to 100, LinkedIn up 1,500 plus.