STEP 2

Enhancing
your online presence.

Voice Over by Kevin

STEP 2

Enhancing
your online presence.

Voice Over by Kevin

Check your website or social media—do you still display pandemic-related policies, irrelevant business hours, or old branding materials? If so, it’s time for a refresh. Revamp outdated elements and inject personality aligned with your style guide.

With e-commerce competition soaring, enhancing your presence across websites, mobile apps, and marketplaces is key to engaging customers.

E-commerce has cemented its role in global retail, with U.S. revenue surpassing $1.2 trillion in 2024 and expected to exceed $1.5 trillion by 2026. Most retailers, including brick-and-mortar businesses, have an online presence, but many of these spaces are outdated.

Begin with a user-friendly website

Whether you're a large e-commerce retailer or a local shop, having a website that aligns with your branding and works across devices is essential. An attractive, user-friendly site is the foundation of a strong online presence, serving as a digital business card that showcases your brand and offerings.

A well-designed website increases the likelihood of customer engagement, purchases, or in-person visits. Even if you don’t sell online, updating your site enhances brand awareness for potential customers searching your brand online

Our top picks for website development expertise include:

U

Hamad K

5

U

Neat

5

U

Klimt Creations

5

U

Wix Freaks

4.9

U

Yanislav K.

5

U

Roberto Lazar

5

Advance with a mobile application

Mobile applications have skyrocketed in popularity in recent years. Across the three leading app stores — Google Play, Apple App Store, and Amazon Appstore, respectively — there are nearly 5.8 million apps, with more added daily. The average consumer actively uses 30 apps per month.

Adults spend more than four hours online every day, with 88% of it within mobile apps. ↘

Time spent using mobile apps has increased by approximately 46% globally. ↘

Global consumer spend on mobile apps totals rose to $35.34 billion per quarter. ↘

Mobile apps are a key revenue driver for e-commerce, offering consumers a convenient way to shop, store payment details, instantly tap into mobile wallets, and enjoy quick checkouts. For brick-and-mortar retailers, apps support tap-to-pay, store loyalty info digitally, and send personalized promotions via push notifications to boost both online and in-store traffic.

Our top picks for mobile app development masters include:

U

Kmphitech

4.9

U

Adeel Jabbar

5

U

Nestedpie

5

U

Jordi Meije

4.9

U

Axelapps Ltd

4.9

U

Wedefine Apps

5

Excel with e-commerce

Every e-commerce journey starts with a website. If you don’t have a domain on a platform like WordPress or Squarespace, you can use a third-party platform with a point-of-sale (POS) system. Fiverr simplifies the process by connecting you with e-commerce web developers. Just select your website type, answer a few questions, and let Fiverr handle the rest, guiding you to the top platforms available today.

1. KEYWORD RESEARCH

WOOCOMMERCE

2. ON-PAGE OPTIMIZATION

SHOPIFY

3. OFF-PAGE OPTIMIZATION

MAGENTO

WOOCOMMERCE

As an open-source e-commerce plugin for WordPress, WooCommerce is an excellent choice for those with an existing WordPress website or blog.

SHOPIFY

A Shopify storefront is simple to use for beginners and offers templates to streamline the set-up process for those without an existing website.

MAGENTO

Like WooCommerce, Magento is an open-source e-commerce option which provides brands with total control over the look and functionality of their online stores.

Social commerce platforms like TikTok Shop and Instagram Shopping are powerful tools for boosting sales by engaging consumers directly on social media. With over a third of consumers using these platforms in 2024, they offer seamless shopping experiences and creative ways to showcase products. Social commerce enhances visibility, accessibility, and audience targeting. Unlock its potential with Fiverr freelancers.

Looking for more e-commerce resources? Read our full e-commerce guide here.

Our top picks for e-commerce development expertise include:

U

Klimt Creations

5

U

Yael Rozanes

4.9

U

Noor Ahmed

4.9

U

Hugo

4.9

Spotlight products with your content

Product-oriented content is vital for e-commerce, but is yours strong enough to keep customers from clicking elsewhere? The average shopper browses 20-26 pages before purchasing electronics, furniture, or fashion.

Ask yourself: Is your product-oriented content sufficient to convince customers to continue to check out — before they checkout a dozen more pages?

To stand out, focus on these essentials:

Drive interest with product descriptions

Highlight key details like what the product is, how it benefits users, and who it’s for. Use relevant keywords to improve searchability and help customers find your products quickly.

Get your product picture-perfect

Showcase your items with multiple angles, zoom options, and 360-degree views. Visuals are critical, especially in competitive marketplaces.

Ensure your content convinces customers to stay, scroll, and purchase before they move on to other options.

Some of our top picks for product description services:

U

Karen M.

5

U

Seb Jenkins

5

U

David Mirto

5

U

Alex V

4.9

Manage your way to online success

E-commerce websites and online marketplace listings are just half the battle when working to strengthen your online presence. The other half comes down to management. While you can create head-turning product pages for your business, you cannot force shoppers to visit them.

To get customers through the virtual door and on their way to checkout, dive into e-commerce marketing, search engine optimization (SEO), and predictive AI for purchase trends and audience segmentation.

BROADEN YOUR REACH WITH E-COMMERCE MARKETING

E-commerce marketing is key to attracting customers, expanding your reach, and tailoring your messaging to unique preferences. Advertising plays a major role by not just promoting your brand but building relationships with your ideal audience. A successful e-commerce marketing strategy means being everywhere your audience looks.

To succeed, be present wherever your audience is—on e-commerce platforms, search engines, and social media. With 70% of e-commerce store owners focusing on social media ads, leveraging paid ads can drive engagement and boost sales effectively.

Some of our top picks for e-commerce marketing:

U

Alastair D.

4.9

U

Abdullah R.

5

U

Ecomcy

4.9

U

Daarray

4.9

GET DISCOVERED WITH E-COMMERCE SEO

23%

of e-commerce orders are directly linked to organic traffic. ↘

37%

of all traffic to e-commerce sites comes from search engines. ↘

43%

of all e-commerce traffic comes from Google's organic search. ↘

Organic search is the top traffic source for e-commerce. Search engine optimization (SEO) involves using relevant keywords and organizing your site for discoverability.

Keywords for e-commerce can be segmented into short-tail keywords, which are more general search queries of one or two words (e.g., "men's sweaters"), and long-tail keywords, which include more specific queries (e.g., "men's crewneck cotton sweaters"). Long-tail keywords make up the vast majority of Google searches and, because of their specificity, ultimately boast a higher conversion value.

Some of our top picks for SEO services:

U

RankJack

4.9

U

Ravi C

4.8

U

Thomas Nelan

4.9

U

Paul

4.9

U

Vikram S.

4.9

U

Owais

4.9

Logo design by @username

PREDICTIVE AI FOR PURCHASE TRENDS & PERSONALIZATION

If you haven't had a chance to explore predictive AI for your business yet, you've likely encountered it as a customer. After all, those product recommendations in your email inbox and purchase reminders from your smart device are more than a coincidence - they're examples of how predictive AI enhances the shopping experience by analyzing data like trending searches and purchase history to forecast consumer behavior and suggest products. Personalization AI uses data such as purchase history and website activity to segment audiences and deliver targeted marketing.

These tools simplify the path to purchase, offering timely product recommendations proven to match customer preferences.

89%

of e-commerce orders are directly linked to organic traffic. ↘

54%

implementing privacy controls, 2025 is the time to adopt these technologies ↘

Turn to experts to leverage AI effectively while safeguarding consumer privacy.

As you enhance your online presence to turbocharge consumer attention in 2025, be sure to incorporate these rising e-commerce trends to rise above the competition:

e-commerce in 2025

THE STATE OF

DEPLOY AN ATTRACTIVE LOYALTY STRUCTURE

Did you know that loyalty programs have now gone digital, with convenient mobile apps to amplify their rewards structure? In fact, 53% of consumers prefer retrieving loyalty program information through an app.

Seven out of 10 consumers now consider loyalty programs a leading factor in securing their business, and loyal app members produce 3.5 times more revenue than other buyers and are three times more likely to make repeat purchases. Plus, loyalty apps help drive additional revenue and safely capture consumer data.

GAMIFY ONLINE INTERACTIONS FOR PERSONALIZATION

With more e-commerce brands seeking consumer data for personalization, "gamification" is a trend you'll want to hop on. It involves adding traditional game elements, like point scoring or quizzes, to common customer touchpoints and areas of activity — including loyalty programs — to securely obtain user data.

For instance, many e-commerce brands publish quiz-like gift finders around the holidays to help shoppers navigate their product catalog while sourcing essential shopper data. Other brands introduce gamified rewards, like weekly challenges or daily check-ins on a mobile app, to drive customer engagement and activity insights.

GET CHATTY WITH VOICE AND CHAT ASSISTANTS

Voice search and conversational commerce, including chatbots and voice assistants like Google Assistant, Amazon Alexa, and Siri, saw $39.8 billion in global shopping sales in 2024, with voice-assisted sales growing 321.7% over two years. Chatbots powered by tools like ChatGPT-4 further drive sales.

Whether you're looking for a platform chatbot or a custom assistant, there are freelance experts who can help you excel with conversational commerce.

Here are some of our top picks for smart assistant specialists:

U

Roberto Lazar

5

U