Alejandro C.
FPA Specialist Lead
Habilidades
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Experiencia laboral
FP&A Specialist
Confidential – SaaS Industry
Mar 2025 - Present • 1 yr 2 mos
Confidential SaaS Co. (Mar 2025 – Present) FP&A Specialist managing the full expenses P&L across multiple regions, supporting forecasting, budgeting, and executive reporting. Responsible for a ~$45M annual budget across 20+ cost centers, separating essential and non-essential costs while keeping forecast variance below 5%. Built an AI-powered commentary engine using Python and pandas that reduced reporting cycles from 10 business days to hours. Introduced a weekly cash and liquidity framework with 13-week forward visibility and 6 management metrics. Led a strategic marketing spend review across 5 rubrics, presenting ROI-driven reallocation recommendations to the board. Optimized FP&A delivery timelines by 30% versus historical cycles.
Senior FP&A Analyst
Diageo DBSC
Jul 2023 - Sep 2024 • 1 yr 2 mos
Senior FP&A Analyst overseeing planning, analysis, and optimization of the Advertising & Promotion budget for Diageo brands in Brazil, managing approximately $80M USD per year across 23 marketing fronts. Collaborated with Finance and Marketing teams to optimize brand expense plans, accurately forecast accruals, and enhance contribution margins, achieving a 14% reinvestment rate. Replaced manual Excel forecasting with a real-time BI dashboard, giving 23 budget holders live Actual vs Forecast visibility. Designed a planning and execution process aligned with financial strategy and core KPIs, completed in record time and aligning over 17 marketing teams across Brazil.
Strategic Finance Senior Consultant
Elevate Brands / SellerX Group
Nov 2022 - Sep 2024 • 1 yr 10 mos
Strategic Finance Senior Consultant for a 32-brand e-commerce portfolio across the US and Germany. Delivered an 18% contribution margin by providing thorough cost analysis and reducing P&L expenses across all lines. Implemented an automated accounting close model leveraging SQL, NetSuite, and Xero, achieving an 80% reduction in the team's operational closure time. Consolidated the Investor Report into a single strategic document with key performance indicators for decision-making across the entire SellerX Group. Managed multi-currency reporting and cross-border financial consolidation for brands operating on Amazon US and European marketplaces.